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20th Nov, 2013    News

Steven Peretz and Michael Chesal were featured in a Sun-Sentinel article about upcoming trademark counterfeiting trial

“It’s very rare for these cases to go to trial … because the cost of trademark litigation is so astronomical that the parties usually settle,” said Steven Peretz and Michael Chesal, two Florida intellectual property lawyers who are not involved in the Coach lawsuit but handle similar cases.

There are pros and cons for both sides, they said: Coach must meet a higher standard of proof to try to hold a flea market manager responsible for the actions of his vendors, but if the company wins, Henn could end up owing Coach a lot of money.

“It’s a little bit of Russian roulette in terms of how the damages are awarded in these cases,” Peretz said.,0,7013517,print.story