RESULT
Dismissal of the case with prejudice within 10 days of filling.
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About Us
At Peretz, Chesal & Herrmann, we understand that protecting your intellectual property is more than just filing paperwork—it’s about securing the future of your business. Since 2019, we’ve been a trusted partner in Amazon’s IP Accelerator program, guiding businesses through trademark filings with efficiency, professionalism, and a personal touch.
We Know What We're Doing.
With decades of expertise in intellectual property law, we’ve handled countless cases and answered nearly every question you can imagine. Whether you’re a small business owner or an entrepreneur launching your next big idea, we’ve got you covered.
We Offer Consultations Without The Pressure
Unlike many firms, we offer an initial complimentary consultation to discuss your trademark needs. No hidden fees, no unnecessary charges—just straightforward advice from people doing the work every day.
We Listen, Understand, and Guide You Through Every Step of the Way
At Peretz, Chesal & Herrmann, we wear many hats. Sometimes we’re attorneys; other times, we’re business consultants, or just a listening ear. Our clients know they can count on us to provide personal service every step of the way, no matter the challenges they face.
We Speak Your Language
Our team speaks English, Spanish, Russian, French, and Hebrew, ensuring you feel comfortable and confident throughout the process allowing for a seamless communication process.
1000+ People Have Loved Working with Us.
We’ve worked with thousands of small businesses to secure their trademarks, helping to build trust in their brands. With over 550+ glowing reviews, our clients consistently share their great experiences with us.
550+ Verified Reviews on Amazon
Frequently Asked Questions
How much does this cost?
A new trademark filing, which includes one preliminary knockout search, starting at $745 plus government fees. Note the initial fees do not include addressing obstacles to registration, such as Office Actions. For full pricing details, please complete our intake form below.
Answered by: Katya FuchsHow long after I file can I get access to the brand register?
You can typically access the Brand Registry within a week after your application is filed. Amazon fast-tracks the process by allowing enrollment based on your pending trademark application, bypassing the usual waiting period.
When filing directly with the USPTO, you’ll need to wait until your trademark is officially registered, which takes 8-12 months in the U.S., depending on the specifics of your application and any office actions or challenges. See the most recent timeline expectations set forth by the USPTO.
Using Amazon’s IP Accelerator program gives your business a head start on protecting your brand while your trademark application is still under review.
Answered by: Michael ChesalHow many items can I sell? And, what if I don’t know if I want to sell?
Once you’re enrolled in Amazon Brand Registry, you can sell as many items as your business can handle, as long as they fall under your registered trademark or brand umbrella. If you’re unsure what to sell, that’s OK too. We work with many businesses that enroll in Amazon Brand Registry not just for selling but to protect their intellectual property. Even if you’re unsure about selling immediately, being in the Registry offers brand protection and marketing opportunities. And, when you are ready to sell, your brand is already protected and positioned for success.
Answered by: Albert AlvarezAmazon’s Brand Registry Provides Value
Amazon Brand Registry isn’t just about protecting your brand—it’s about empowering your business to grow in a competitive marketplace. With better tools, enhanced trust, and greater control, enrolling in the Brand Registry can lead to:
- Increased sales.
- Improved brand loyalty.
- Stronger competitive edge on the Amazon platform.
Enhanced Brand Protection
Amazon Brand Registry provides tools to identify and remove counterfeit products, unauthorized sellers, and inaccurate listings. The algorithm also uses your trademark and brand information to proactively block listings that don’t match your brand.
Better Control Over Your Product Listings
As a registered brand, you gain control over product detail pages, ensuring accurate product descriptions, images, and branding, which also means less of a risk for unauthorized edits.
Access to Powerful Marketing Tools
You can create ads that showcase your brand, boosting visibility and driving traffic to your Amazon store or product listings and build a customizable, multi-page store to showcase your product portfolio and tell your story.
Access to Exclusive Brand Tools
Gain access to features like Amazon Vine (customer review program) and the Transparency program (product authenticity verification) to further build trust with your customers.
Advanced Search and Reporting Features
Monitor potential misuse of your brand with image search, bulk ASIN search, and text search tools. You can also keep an eye on listings and sellers that infringe on your intellectual property, making enforcement easier.
Your Team
At Peretz, Chesal & Herrmann, our secret sauce isn’t just our expertise—it’s the people. Each member of our team brings their own brand of brilliance, humor, and dedication to protecting what matters most: your intellectual property. When you choose Peretz, Chesal & Herrmann, you’re not just hiring a law firm. You’re gaining a team of humans (and a few four-legged friends) who care deeply about your success.
Steven Peretz
Partner
Michael Chesal
Partner
Albert Alvarez
Partner
Yekaterina “Katya” Fuchs
Associate
Ariel (Ary) Rothschild
Senior Trademark Paralegal






