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Your Go-To Amazon IP Accelerator Firm

From trademark strategy to Amazon Brand Registry approval, our team streamlines every step so you can launch and scale with confidence.

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About Us

At Peretz, Chesal & Herrmann, we understand that protecting your intellectual property is more than just filing paperwork—it’s about securing the future of your business. Since 2019, we’ve been a trusted partner in Amazon’s IP Accelerator program, guiding businesses through trademark filings with efficiency, professionalism, and a personal touch.

Strategic Thinking Backed by Experience

With decades of expertise in intellectual property law, we’ve handled countless cases and answered nearly every question you can imagine. Whether you’re a small business owner or an entrepreneur launching your next big idea, we’ve got you covered.

We Offer One-On-One Consultations With An Attorney

Unlike many firms, we offer an initial complimentary consultation to discuss your trademark needs. No hidden fees, no unnecessary charges—just straightforward advice from people doing the work every day.

We Listen, Understand, and Guide You Through Every Step of the Way

At Peretz, Chesal & Herrmann, we wear many hats. Sometimes we’re attorneys; other times, we’re business consultants, or just a listening ear. Our clients know they can count on us to provide personal service every step of the way, no matter the challenges they face.

We Speak Your Language

Our team speaks English, Spanish, Russian, French, and Hebrew, ensuring you feel comfortable and confident throughout the process allowing for a seamless communication process.

1000+ People Have Loved Working with Us

We’ve worked with thousands of small businesses to secure their trademarks, helping to build trust in their brands. With over 550+ glowing reviews, our clients consistently share their great experiences with us.

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550+ Verified Reviews on Amazon

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The most professional, fast and fair priced law firm. Michael Chesal answered some of my emails in just a few minutes. Very impressive. Besides being so attentive he is extremely intelligent. I had filed a...

The most professional, fast and fair priced law firm. Michael Chesal answered some of my emails in just a few minutes. Very impressive. Besides being so attentive he is extremely intelligent. I had filed a trademark by myself and ran into multiple errors. Michael Chesal was able to clear it up with a correct trademark at the USPTO and complete the registration process. I could not be more thankful with his professionalism and quick responses.

- Salomon Jakubowicz

I had no idea what I was doing or what the process of trademarking entailed. Katya was professional and very informed me of every little detail that would be involved. Katya always responded quickly and...

I had no idea what I was doing or what the process of trademarking entailed. Katya was professional and very informed me of every little detail that would be involved. Katya always responded quickly and professionally. There were not tricks. No hidden fees and everything was laid out and explained to me thoroughly prior to allowing me to make a no pressure decision to move forward. Turn around time was quick as they promised. I will be definitely using them again in the near future.

- Casey

My attorney at the firm, Katya Fuchs, is absolutely incredible! I am a creator and I needed to protect my content and my growing brand and she has made the process an absolute breeze. She...

My attorney at the firm, Katya Fuchs, is absolutely incredible! I am a creator and I needed to protect my content and my growing brand and she has made the process an absolute breeze. She educated me on how IP law works and why it was important for me to secure my future and my career from the early stages. She made me feel confident in navigating what can be a very intimidating and confusing undertaking and has been by my side every step of the way. If you are a creator or business owner or anyone who has toiled so hard to build something of your own, having Katya in your corner is a non-negotiable. She is not just a consummate professional and a mastermind, but she’s the rare attorney with a heart and soul of gold who will care for you not just as a client, but a friend. PUT HER ON RETAINER AND THANK ME LATER!!!

- Stephanie Veloso
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I had Michael Chesal work on my trademark and he did an amazing job. I originally filed a trademark with another law firm and ran into multiple issues. Michael Chesal and his team of Cynthia...

I had Michael Chesal work on my trademark and he did an amazing job. I originally filed a trademark with another law firm and ran into multiple issues. Michael Chesal and his team of Cynthia and Christian were able to clear up all of the issues with my trademark at the USPTO and complete the registration process. I could not be happier with their professionalism and quick responses.

- Chip Bronsky

We had an excellent experience working with Michael C and Katya F. They successfully guided us through the entire process of registering our trademark with the USPTO and completing enrollment in Amazon Brand Registry. Their...

We had an excellent experience working with Michael C and Katya F. They successfully guided us through the entire process of registering our trademark with the USPTO and completing enrollment in Amazon Brand Registry. Their responsiveness, clear communication, and professionalism made what could have been a complicated process smooth and straightforward. We truly appreciate the prompt updates and the attention to detail at every step. We are very satisfied with the outcome and will definitely continue working with Peretz Chesal & Herrmann, P.L. and their team for all our future intellectual property filings. Highly recommended!

- Tabrez Khan

Among the many of the IP firms available out there, this IP firm offers a uniquely personalized experience. Here, you’re not just another client; they prioritize individual attention and delve deep into comprehending your specific...

Among the many of the IP firms available out there, this IP firm offers a uniquely personalized experience. Here, you’re not just another client; they prioritize individual attention and delve deep into comprehending your specific requirements. With their unparalleled expertise in this field of law, coupled with their remarkable talent and attentive nature, they consistently exceed expectations. After experiencing their exceptional service, it’s clear that they set the bar high, and I would never want to use any other firm for IP needs. Keep up the good work guys!

- TakesTalent

Frequently Asked Questions

How much does this cost?

A new trademark filing, which includes one preliminary knockout search, starting at $745 plus government fees. Note the initial fees do not include addressing obstacles to registration, such as Office Actions. For full pricing details, please complete our intake form below. 

Answered by: Katya Fuchs

How long after I file can I get access to the brand register?

You can typically access the Brand Registry within a week after your application is filed. Amazon fast-tracks the process by allowing enrollment based on your pending trademark application, bypassing the usual waiting period. When filing directly with the USPTO, you’ll need to wait until your trademark is officially registered, which takes 8-12 months in the U.S., depending on the specifics of your application and any office actions or challenges. See the most recent timeline expectations set forth by the USPTO. Using Amazon’s IP Accelerator program gives your business a head start on protecting your brand while your trademark application is still under review.

Answered by: Michael Chesal

How many items can I sell? And, what if I don’t know if I want to sell?

Once you’re enrolled in Amazon Brand Registry, you can sell as many items as your business can handle, as long as they fall under your registered trademark or brand umbrella. If you’re unsure what to sell, that’s OK too. We work with many businesses that enroll in Amazon Brand Registry not just for selling but to protect their intellectual property. Even if you’re unsure about selling immediately, being in the Registry offers brand protection and marketing opportunities. And, when you are ready to sell, your brand is already protected and positioned for success.

Answered by: Albert Alvarez

Amazon’s Brand Registry Provides Value

Amazon Brand Registry isn’t just about protecting your brand—it’s about empowering your business to grow in a competitive marketplace. With better tools, enhanced trust, and greater control, enrolling in the Brand Registry can lead to:

  • Increased sales.
  • Improved brand loyalty.
  • Stronger competitive edge on the Amazon platform.

Enhanced Brand Protection

Amazon Brand Registry provides tools to identify and remove counterfeit products, unauthorized sellers, and inaccurate listings. The algorithm also uses your trademark and brand information to proactively block listings that don’t match your brand.

Better Control Over Your Product Listings

As a registered brand, you gain control over product detail pages, ensuring accurate product descriptions, images, and branding, which also means less of a risk for unauthorized edits.

Access to Powerful Marketing Tools

You can create ads that showcase your brand, boosting visibility and driving traffic to your Amazon store or product listings and build a customizable, multi-page store to showcase your product portfolio and tell your story.

Access to Exclusive Brand Tools

Gain access to features like Amazon Vine (customer review program) and the Transparency program (product authenticity verification) to further build trust with your customers.

Advanced Search and Reporting Features

Monitor potential misuse of your brand with image search, bulk ASIN search, and text search tools. You can also keep an eye on listings and sellers that infringe on your intellectual property, making enforcement easier.

Your Team

At Peretz, Chesal & Herrmann, our secret sauce isn’t just our expertise—it’s the people. Each member of our team brings their own brand of brilliance, humor, and dedication to protecting what matters most: your intellectual property. When you choose Peretz, Chesal & Herrmann, you’re not just hiring a law firm. You’re gaining a team of humans who care deeply about your success.

Meet The Team

Elevate Your Brand

Work with Our Award-Winning Trademark Attorneys

6,400+ Trademark Applications
4,400+ Brand Owners Represented
400+ Average Application Duration (Days)
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